The Cayman Islands, the first Caribbean destination to launch an omnichannel advertising campaign on United Airlines’ new Kinective Media platform

Sunday, November 3, 2024

The Cayman Islands has become the first Caribbean destination to launch an omnichannel advertising campaign on United Airlines’ new Kinective Media platform, enhancing its visibility among U.S. travelers. This milestone reflects the Cayman Islands’ commitment to innovative tourism strategies, further strengthened by United’s expanded nonstop flights from key cities such as Chicago, Houston, and Washington D.C., making Grand Cayman more accessible than ever.

Designed to reduce seasonal dips and attract a new wave of visitors, the campaign leverages Kinective Media’s omnichannel reach to connect with travelers at every stage of their journey. Through United’s in-flight entertainment, airport displays, digital channels, and a dedicated page on United.com, the Cayman Islands is presented in an interactive and dynamic way, reaching millions of potential visitors before, during, and after their trips.

“United and Kinective Media’s collaboration with the Cayman Islands Department of Tourism sets a new standard for destination marketing,” said Richard Nunn, CEO of MileagePlus. “This data-driven approach allows us to reach travelers whether they’re just starting to dream about their next getaway or are ready to book their trip.”

Rosa Harris, Director of Tourism for the Cayman Islands, emphasized the significance of this partnership, stating, “As a forward-thinking destination, we aim to connect meaningfully with our target audience. Our campaign on the Kinective platform showcases the Cayman Islands as a top Caribbean destination and reinforces our commitment to United Airlines. We look forward to welcoming more visitors to experience our stunning beaches, luxury resorts, and unique island culture.”

This innovative campaign underlines the Cayman Islands’ dedication to marketing excellence and strategic alliances, positioning the islands as a leader in Caribbean travel and further solidifying its appeal to global audiences.

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